From 300 to 3M: Our 9-Year Journey to Become the Top Office Furniture Supplier in the Middle East

Company Name: Guangzhou Xusheng Furniture Co., Ltd.

Company Positioning: Mid-to-high-end office furniture manufacturer

Main Products: Office desks, writing desks, computer desks, lecterns, training tables, negotiation tables, conference tables, workstations, office partitions, coffee tables, reception desks, mobile cabinets, low and tall filing cabinets, display cabinets, modular storage cabinets

Websites:

· https://www.cfo-furniture.com/

Today, I want to share with you the nine-year journey we've had with one of our Middle Eastern clients. This is not just a story of business cooperation but also one of mutual growth and achievement.

2015: Sowing the Seeds of Trust with a Small Sample Order

Our story began in 2015 when the client placed their first order—a single sample product worth only $500. They chose our ONLY series model CF-LY1206A, a simple office desk. While this might seem insignificant compared to larger orders, we recognized every client as a potential long-term partner. Despite the small order size, we committed ourselves fully to the project.

The client requested custom colors and a specific cable management box for the desktop. We provided three design drafts for the ONLY straight desk, mailed them a color chart for selection, and only proceeded with material procurement after the client confirmed their choices. Our commitment to customization, from product design to production processes, ensured we met the client's needs and expectations.

2015 Reorder: The First Container, Marking the First Leap

After successfully delivering the sample, within a week, the client placed a formal reorder. The order increased to 276 pieces, and the product range expanded to include nine different types of system office furniture. These included reception desks, dual-person workstations, four-person workstations, six-person workstations, conference tables for 8-12 people, manager desks, low and tall filing cabinets, three-drawer mobile cabinets, CEO desks, coffee tables, and reception tables. This expansion demonstrated the client's growing business capabilities and solidified our commitment to mutual development. During this phase, we continuously optimized our service processes and improved production efficiency to meet the client's needs promptly and accurately.

2018: Scaling Up to Ten Containers Per Year

By 2018, the client's business had expanded significantly, leading to an annual order volume of ten containers across five product lines. To handle this growth, we invested heavily in equipment, technology, and staff training, enhancing our overall production capacity and service levels. We maintained close communication with the client, understanding their market demands and strategic goals, providing more precise product solutions.

2023-2024: Explosive Growth with Two Containers per Month

Entering 2023 - 2024, the client's business witnessed explosive growth. The order volume soared to 7028 pieces per year, with an average monthly procurement of 2 containers, approximately 586 pieces of products. The purchase amount also increased from the initial $300 to the current $3 million per year through nine years of cooperation. This huge leap makes us feel extremely proud, because it's not only the client's success, but also the result of our joint efforts.

A Nine-Year Retrospective: Details Make Legends, Collaboration Creates Win-Win Outcomes

Over these nine years, we have always prioritized customer satisfaction, offering meticulous services. For example, we print easily identifiable product serial numbers on packaging, use stamps for accessory identification, and assign dedicated personnel to follow up from design to shipment, providing real-time updates through photos and videos. These measures ensure peace of mind for the client from ordering to production, facilitating efficient sales and higher customer satisfaction. As the client's brand influence grew, we customized exclusive packaging designs, adding their logo to the product packaging. These changes enhanced product recognition and reinforced the client's brand image.

According to the client, their office furniture sales have grown significantly since partnering with Xusheng Furniture:

· From 12% in 2015 to 14% of total store sales.

· From 14% in 2015 to 19% by 2018.

· From 19% in 2018 to 31% by 2023.

· From 31% in 2023 to 38% by 2024.

Looking back over these nine years, we are honored to see our client's continuous growth in office furniture sales. This reflects the value of Xusheng Furniture. As our client grows, so do we. Whether it's upgrading production lines, updating machinery, or innovating processes, we strive to meet evolving market demands. Each year, we introduce new series to satisfy our clients' needs, reinforcing our belief that growing together with our clients is both a responsibility and an honor.

We firmly believe that building strong, trusting relationships and supporting each other are key to thriving in today's competitive market. In the future, we will continue to uphold the principle of "customer first," enhancing our capabilities and service levels. Together with our clients, we aim to create an even brighter tomorrow.

If you are a furniture dealer selling office furniture, consider trying our custom office furniture from Guangzhou Xusheng Furniture. Give us a chance with a sample order, and we'll provide you with a reliable service guarantee.